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Welcome to smma.blog where you'll learn how to run a successful Social Media Marketing Agency.

3 VSCode Shortcuts to Make You a Better Web Developer!

Here are the three of my most used keyboard shortcuts that'll make you a better, faster and more efficient web developer. ⌘cmd ⇧shift F - instantly searches through every file's code in your entire codebase ⌘cmd P - instantly searches for a filename in your codebase ⌘cmd F - instantly searches your current file Bonus tip: If you're a React developer, you should use the Reactjs code snippets extension. This let's you type rsc (react stateless component) then hit tab and it expands! Similarly, it works with rcc (react component class). Bonus tip 2: Download and learn emmet... This is [...]

By |2020-04-25T23:15:30+01:00April 25th, 2020|

The Social Media Marketing Agency is a Stepping Stone…

Social Media Marketing is great. As soon as social media was a concept, it didn't take long for people to realise they could sell their stuff on these platforms. Facebook started in 2004. By this time, the Google ads platform had been providing serious Search Engine Marketing results for 4 years already. Businesses had already began forming and basing their services around helping businesses sell online. In 2007, Facebook released their advertising platform - it was called Flyers. In the beginning, it was an extremely cheap way to market yourself, your services or your products. It became Facebook’s prime source [...]

By |2020-04-24T19:31:37+01:00April 24th, 2020|

React, Next, Apollo, GraphQL Yoga, Prisma – Complicated?

I was recently following the Advanced React course by Wes Bos - great course by the way! However, I always go through a course and end up trying to make it my own in the process. This course focuses on developing and deploying into production a Next.js, Apollo Client, GraphQL Yoga, and Prisma project. Prisma has its own Demo servers hosted on the Prisma Cloud. In the course, we connect to the Prisma Cloud servers and use Prisma Cloud as a database too, and the frontend and backend are deployed on both Heroku and Now. I personally prefer to use [...]

By |2020-05-23T23:02:40+01:00April 15th, 2020|

GraphQL Yoga / Prisma: A Post on the Mutation Resolver

Since Facebook released its data querying language back in 2015, it has certainly caught on. GraphQL is very popular in the developer community now and it's a pleasure to work with. If you'd like to find out more about GraphQL you should watch this documentary. I am currently using Prisma, GraphQL Yoga and Apollo for one of my hobby projects. Prisma is a GraphQL Database interface that provides you with an intuitive API that exposes plain old JavaScript objects. GraphQL Yoga is an Express GraphQL server that enables you to write Queries and Resolvers in a very neat and tidy [...]

By |2020-04-06T20:55:18+01:00April 6th, 2020|

My favourite artists to listen to whilst coding

If you're coding all day, I bet you spend a lot of that time listening to music too. That flow zone is what we're all looking for. For me, I find listening to electronic music gets me into the flow zone. They go hand in hand don't they, coding and electronic music? Just like writing and classic music go hand in hand! Here's a list of the artist I find get me in the zone when I'm coding (and a link to their YouTube channels) - I even chucked in a pianist for you!:

By |2020-03-29T19:49:09+01:00March 29th, 2020|

Staying Social During COVID-19: Online Marketing

As economic downturn and the inevitable recession continues as the COVID-19 pandemic unfolds, and we find ourselves sat at home in front of our computers and our mobile phones - Every. Single. Day. A quarter of the entire planet's population is currently locked down having been told by their government to 'Stay at Home'. As I am sure we have all heard - these certainly are UNPRECEDENTED TIMES! Work remotely. Only travel if you find it is entirely necessary. All companies must shut their doors. You must keep a distance of 2 metres from each other. Self-isolate. Quarantine. If you [...]

By |2020-03-25T18:10:31+00:00March 25th, 2020|

Facebook Ad Video Hack: Re-Marketing Like a Pro!

I'm going to teach you a Facebook advertising hack, in a blog post that's under 200 words long. Make a great video (see this video) Make an appropriate audience for the video using look-a-like audience, interests, location etc. Run an advert using the Video Views objective targeting this audience Select ThruPlay as the optimisation for ad delivery Run the advert over a month with a big budget behind it (needs to get 100,000 or more video views) Once advert is completed, create a new custom audience based on the Facebook source video Select 'People who have watched at least 75% [...]

By |2020-02-08T13:05:22+00:00February 4th, 2020|

Sharing Audiences: Facebook Personal and Business ad accounts

From time to time, Facebook's advertising platform has a way of completely pissing you off. For me, it was today, when I finally thought I'd solved the problem of sharing the Facebook Pixel associated with a personal ad account that I am admin of with a business manager account that I am also admin of. Now, you may ask why? I recently took on a new client who had an individual working with him in the past doing his social media marketing for him. Unfortunately, the guy didn't have a clue what he was doing, and created the Facebook pixel [...]

By |2020-03-25T17:35:55+00:00February 3rd, 2020|

WhatsApp for Business: New Facebook & Instagram Ad Feature

Facebook's advertising platform recently introduced the ability to send traffic to a WhatsApp number. WhatsApp is great buying and selling tool for car dealers to use as it is fast, frictionless and seamless. It is also a very popular app in general, and plenty of people have it on their phone and use it regularly. This is a novel advertising method, as it keeps the communication between dealer and customer within a platform that is seen as both formal and casual, and this benefits both parties. It benefits the dealer because they can connect their WhatsApp Business account and manage [...]

By |2020-01-23T00:44:38+00:00January 23rd, 2020|
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