Why would someone pay you to do their social media marketing? Let’s take a step back and look at what services you can provide. From my own personal experience, a social media marketing agency can provide a massive range of services including:
- Influencer Marketing
- Social Media Posts
- Social Media Advertising
- Community / Group Management
- Photography & Videography
- Content Post-Production
- Graphic Design
- Account Management
- Conversion Tracking
- Tag / Pixel Management & Installation
- Retargeting Campaigns
- The list goes on…
As the saying goes, “Jack of all trades, master of none”. Try to specialise in one or two valuable services and get extremely good at providing them. Valuable services are the ones that provide noticeable tangible or even intangible value. The pity with intangible value is that it’s much harder to track, quantify and prove to your client. For example, you could be a fantastic photographer who gets amazing, brand-appropriate imagery and post-production. But then when you post the content to your client’s profile, it doesn’t do so well. But still, you’re providing them with clean, high quality and professional imagery that makes their brand stand out. That’s intangible value.
I would recommend you focus on providing tangible value. Become a leading authority on how to use the Facebook Pixel to drive conversions, for example. You should aim to spend time figuring out how to provide an insane amount of tangible value with the one or two services that you provide. The most important thing to realise is that you need to provide more value than you charge. If you can learn how to track conversions and can prove to your client that you are making them 200% or even a 100% ROI (return on investment), then they are certainly going to pay you what you’re asking for.
ROI = Investment gain (Net Income) / Cost of Investment (Total Assets) * 100 = X%
So here are just some of the ways that we provide tangible value to our clients:
- 30 Facebook Marketplace messages per day
- 10 Contact Form Submission Conversions per £100 ad budget
- 2 hours saved per day designing, creating, publishing and evaluating posts / ads
Our client’s are mainly independent car dealership owners, so we don’t get a huge amount of sales data feedback and thus find it very challenging to track sales from social media – we can only rely on the information the client provides. Car sales are inherently completed in person. You simply won’t find a ‘Buy Now’ button on a car dealerships website, so tracking Purchase conversions is neigh on impossible. However, when the client does provide us with a spreadsheet of sales from social media for the previous month along with profit margins, then we can calculate the monetary return on investment we have provided for them. Aside from that, we always communicate the amount of leads we are generating and the time we are saving them.
Learn how to start your own social media marketing agency by downloading my free eBook, or get the course I used to learn when starting out by clicking the link below.