Social Media Archives

The 7 Best Social Media Marketing Tools 2020

Finding the right Social Media Marketing tools is a challenge. You end up learning the ins and outs of each tool before realising it isn't working as you expected. Somehow it's costing you more time and money than it's saving! Trust me, I've been there. That's why I've compiled a list of the 7 best paid social media marketing tools I use on a daily basis. Posting on social media and creating ads is one of the most time-consuming things in the beginning stages of running a social media marketing agency. Let's put aside running the actual business for a [...]

By tlr|2020-07-03T21:54:28+01:00July 3rd, 2020|

The Definitive 2020 Guide to Facebook’s Business Manager

If there's one thing you need to get right with a social media marketing agency, it's the Facebook Ads Manager. This is the bee's knees, the dog's bollox, the cat's miaow of generating new business on social. It is one of the most important tools for promoting your products or services in 2020. But don't just listen to me, look at what the data says. Simply put, Facebook makes billions from us advertisers every single year - so let's try and take a share of the juicy profit! In this guide I'll teach you what to do as well as [...]

By tlr|2020-06-27T18:55:08+01:00June 20th, 2020|

The Social Media Marketing Agency is a Stepping Stone…

Social Media Marketing is great. As soon as social media was a concept, it didn't take long for people to realise they could sell their stuff on these platforms. Facebook started in 2004. By this time, the Google ads platform had been providing serious Search Engine Marketing results for 4 years already. Businesses had already began forming and basing their services around helping businesses sell online. In 2007, Facebook released their advertising platform - it was called Flyers. In the beginning, it was an extremely cheap way to market yourself, your services or your products. It became Facebook’s prime source [...]

By tlr|2020-04-24T19:31:37+01:00April 24th, 2020|

Staying Social During COVID-19: Online Marketing

As economic downturn and the inevitable recession continues as the COVID-19 pandemic unfolds, and we find ourselves sat at home in front of our computers and our mobile phones - Every. Single. Day. A quarter of the entire planet's population is currently locked down having been told by their government to 'Stay at Home'. As I am sure we have all heard - these certainly are UNPRECEDENTED TIMES! Work remotely. Only travel if you find it is entirely necessary. All companies must shut their doors. You must keep a distance of 2 metres from each other. Self-isolate. Quarantine. If you [...]

By tlr|2020-03-25T18:10:31+00:00March 25th, 2020|

Facebook Ad Video Hack: Re-Marketing Like a Pro!

I'm going to teach you a Facebook advertising hack, in a blog post that's under 200 words long. Make a great video (see this video) Make an appropriate audience for the video using look-a-like audience, interests, location etc. Run an advert using the Video Views objective targeting this audience Select ThruPlay as the optimisation for ad delivery Run the advert over a month with a big budget behind it (needs to get 100,000 or more video views) Once advert is completed, create a new custom audience based on the Facebook source video Select 'People who have watched at least 75% [...]

By tlr|2020-02-08T13:05:22+00:00February 4th, 2020|

WhatsApp for Business: New Facebook & Instagram Ad Feature

Facebook's advertising platform recently introduced the ability to send traffic to a WhatsApp number. WhatsApp is great buying and selling tool for car dealers to use as it is fast, frictionless and seamless. It is also a very popular app in general, and plenty of people have it on their phone and use it regularly. This is a novel advertising method, as it keeps the communication between dealer and customer within a platform that is seen as both formal and casual, and this benefits both parties. It benefits the dealer because they can connect their WhatsApp Business account and manage [...]

By tlr|2020-01-23T00:44:38+00:00January 23rd, 2020|

The Best Way to Grow Your Facebook Page Organically

Ever wondered how to grow your Facebook Page for FREE? You might be new to social media marketing or you might be a digital marketer with some experience. Either way, you'll benefit from knowing this little tactic, as I'm sure you probably don't already know about it! How to Grow Your Facebook Page There are several techniques for growing your Facebook page following: Organic Invite your personal friends Ask your personal friends to invite their personal friends Ask your friends to share your content with their network Ask your friends to share your content to groups Post shareable content that [...]

By tlr|2020-03-25T13:34:55+00:00October 3rd, 2019|

The Agency Structure

Social media is impacting our lives massively. Everybody is on it, and people's necks and posture are getting out of control. We're consuming content day in, day out. We are simply lucky to get a break from it these days. So why would you want to start a social media marketing agency? You'll just be adding to the fire. Well yes, that's true, but there's also a few reasons why you might want to: 1. It's a low barrier to entry Literally anybody with a small amount of technical knowledge and who's good at communicating can start an agency. You [...]

By tlr|2020-04-15T20:15:34+01:00July 14th, 2019|