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The ultimate goal of this website is to teach you how to run a social media marketing agency. Therefore, it makes sense to include business as a topic.

Here you will find out about how I started, and currently run and sustain my digital marketing agency. This archive includes things I’ve learnt, things I’m going to learn, interesting links and much much more.

How a Social Media Marketing Agency Works

Why would someone pay you to do their social media marketing? Let's take a step back and look at what services you can provide. From my own personal experience, a social media marketing agency can provide a massive range of services including: Influencer Marketing Social Media Posts Social Media Advertising Community / Group Management Photography & Videography Content Post-Production Graphic Design Account Management Conversion Tracking Tag / Pixel Management & Installation Retargeting Campaigns The list goes on... As the saying goes, "Jack of all trades, master of none". Try to specialise in one or two valuable services and get extremely [...]

By |2020-06-27T18:53:00+01:00June 27th, 2020|

The Definitive 2020 Guide to Facebook’s Business Manager

If there's one thing you need to get right with a social media marketing agency, it's the Facebook Ads Manager. This is the bee's knees, the dog's bollox, the cat's miaow of generating new business on social. It is one of the most important tools for promoting your products or services in 2020. But don't just listen to me, look at what the data says. Simply put, Facebook makes billions from us advertisers every single year - so let's try and take a share of the juicy profit! In this guide I'll teach you what to do as well as [...]

By |2020-06-27T18:55:08+01:00June 20th, 2020|

How I Started A Social Media Marketing Agency

So you want to start a social media marketing agency... Well, you've come to the right place. In 2017, my business partner and I registered a company. We already knew the business model worked well because we had 2 clients before we incorporated the company paying us roughly £1,000 per month. Fortunately, we were both still at University so we didn't need to worry about paying rent or bills as the government had that covered. I had started coding a few years prior because I wanted to know how to make a website for my company. I knew I wanted [...]

By |2020-06-27T18:56:36+01:00June 14th, 2020|

All the things you need to get right with Prisma

This post is for me, so I can reflect and find out exactly what I need in place when I finally push the beta version of an app into production. I've talked about my stack before in previous posts, but here it is again for context: Frontend: React (Next.js), Apollo Client Backend: Prisma, GraphQL-Yoga Database: MongoDB There are a few things you need to make sure you do when in production with this set up. All versions of Prisma need to be the same Docker image Prisma version must match that of the above Prisma version Prisma CLI (prisma-client-lib) version [...]

By |2020-06-08T21:13:21+01:00June 8th, 2020|

The Social Media Marketing Agency is a Stepping Stone…

Social Media Marketing is great. As soon as social media was a concept, it didn't take long for people to realise they could sell their stuff on these platforms. Facebook started in 2004. By this time, the Google ads platform had been providing serious Search Engine Marketing results for 4 years already. Businesses had already began forming and basing their services around helping businesses sell online. In 2007, Facebook released their advertising platform - it was called Flyers. In the beginning, it was an extremely cheap way to market yourself, your services or your products. It became Facebook’s prime source [...]

By |2020-04-24T19:31:37+01:00April 24th, 2020|

Staying Social During COVID-19: Online Marketing

As economic downturn and the inevitable recession continues as the COVID-19 pandemic unfolds, and we find ourselves sat at home in front of our computers and our mobile phones - Every. Single. Day. A quarter of the entire planet's population is currently locked down having been told by their government to 'Stay at Home'. As I am sure we have all heard - these certainly are UNPRECEDENTED TIMES! Work remotely. Only travel if you find it is entirely necessary. All companies must shut their doors. You must keep a distance of 2 metres from each other. Self-isolate. Quarantine. If you [...]

By |2020-03-25T18:10:31+00:00March 25th, 2020|

Sharing Audiences: Facebook Personal and Business ad accounts

From time to time, Facebook's advertising platform has a way of completely pissing you off. For me, it was today, when I finally thought I'd solved the problem of sharing the Facebook Pixel associated with a personal ad account that I am admin of with a business manager account that I am also admin of. Now, you may ask why? I recently took on a new client who had an individual working with him in the past doing his social media marketing for him. Unfortunately, the guy didn't have a clue what he was doing, and created the Facebook pixel [...]

By |2020-03-25T17:35:55+00:00February 3rd, 2020|

WhatsApp for Business: New Facebook & Instagram Ad Feature

Facebook's advertising platform recently introduced the ability to send traffic to a WhatsApp number. WhatsApp is great buying and selling tool for car dealers to use as it is fast, frictionless and seamless. It is also a very popular app in general, and plenty of people have it on their phone and use it regularly. This is a novel advertising method, as it keeps the communication between dealer and customer within a platform that is seen as both formal and casual, and this benefits both parties. It benefits the dealer because they can connect their WhatsApp Business account and manage [...]

By |2020-01-23T00:44:38+00:00January 23rd, 2020|

The H Factor of Personality

The Honesty-Humility factor is probably the most important factor in the HEXACO scale. The HEXACO Scale consists of... Honesty/Humility (H):  sincerity, fairness, modesty, greed-avoidance versus insincere, unfair, immodest, greedy Emotionality (E): emotional, oversensitive, sentimental, fearful, anxious, vulnerable versus brave, tough, independent, self-assured, stable Extraversion (X): outgoing, lively, extraverted, sociable, talkative, cheerful, active versus shy, passive, withdrawn, introverted, quiet, reserved Agreeableness (A): patient, tolerant, peaceful, mild, agreeable, lenient, gentle versus ill-tempered, quarrelsome, stubborn, choleric Conscientiousness (C): organised, disciplined, diligent, careful, thorough, precise versus sloppy, negligent, reckless, lazy, irresponsible, absent-minded Openness to Experience (O): intellectual, creative, unconventional, innovative, ironic versus shallow, unimaginative, conventional Here is a nice table depicting the traits one would have in relation to [...]

By |2020-02-08T12:42:31+00:00December 19th, 2019|

5 Reasons Why Having a Trading Name Makes Sense

If you're just starting out, you've probably gone through the effort of figuring out your business name. This alone involves a lot of thought. However, you probably didn't realise that you can also simply trade under another name! Trading Name vs Company Name Your company name is the name that is officially registered with Companies House. This is assuming you're living in the United Kingdom. It's the name that will be associated with your business by government bodies such as Her Majesty's Revenue and Customs. It's also the name that should be presented on most, if not all, forms of [...]

By |2019-10-03T21:59:07+01:00October 1st, 2019|
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