Finding the right Social Media Marketing tools is a challenge. You end up learning the ins and outs of each tool before realising it isn’t working as you expected. Somehow it’s costing you more time and money than it’s saving! Trust me, I’ve been there. That’s why I’ve compiled a list of the 7 best paid social media marketing tools I use on a daily basis.

Posting on social media and creating ads is one of the most time-consuming things in the beginning stages of running a social media marketing agency. Let’s put aside running the actual business for a second. You need to do the dirty work to get ahead, at least in the beginning, and that can often take up hours upon hours of your day. Then you can finally focus on the business admin, your own branding and marketing, and everything else.

I bet you’d much rather spend more time on growing your business and creating a rock solid brand! With the right tools, you can. You can become a super-efficient social media manager with plenty of time to catch up on the important stuff.

There’s a whole host of tools, apps and software developed specifically to make your life as a social media agency owner easier. I haven’t tried and tested them all, but I’ve tried and tested a lot.

Here are my top picks for social media tools in 2020 that I use on a daily basis.

1. Grammarly.

At the number 1 spot we have quite possibly the best social media marketing tools there is. No matter what field you’re in, grammatically correct writing is important, and that’s especially true for social media. You don’t want to be that person who makes a social media blunder!

Grammarly is the go-to tool for quality control when it comes to writing your posts or ads. The cost of making a spelling mistake or a grammatical error on a social media post or ad can indeed range from total embarrassment to completely destroying a brand’s reputation, or both.

If you’re the dedicated account manager for multiple social media accounts, then you’ll be writing a lot, and you may have found yourself accidentally making silly grammatical errors from time to time. We all do it, it’s human, but they can end up having some pretty dire consequences.

Get Grammarly to ensure it never happens again. Take human error out of the equation. You’ll never have to worry about making a spelling mistake, you just have to open up Grammarly and write it there. Grammarly conveniently offers a mobile app, a desktop app, a browser app and a Chrome extension!

Main Features:

  • Auto suggestion – offers suggestions about run on sentences, word choice, vocabulary, and more
  • Grammatical improvements – write in a clearer, more engaged tone with the correct grammar in place
  • Spelling mistakes highlighted – never misspell anything again and feel confident in your writing
  • Readability issues displayed – ensure your writing has a high readability score so everyone can understand
  • See synonyms and definitions – easily update your text to include more appropriate, more concise words
  • Plagiarism checker – cross-check and detect duplicate or plagiarised content from across the web

Cons:

  • The software is limited in what spelling mistakes it can detect so might not work well for non-native English speakers
  • Free version is very basic and does not include the more detailed suggestion features which are important

Pricing:

grammarly pricing
  • There are two Grammarly plans: Basic (free) and Premium (paid)
  • The Annual plan is the best value at $11.66 per month, billed annually at $139.95
  • The Quarterly plan is $19.98 per month, billed every quarter at $59.95 making it $239.80 per annum
  • The Monthly plan is $29.95 per month which totals to $359.40 per annum

2. Flick.

Flick is hands down the best hashtag generator app around, and it’s available on both mobile and desktop. It’s a true game changer. Not only does it save you plenty of time choosing the perfect hashtags for your post, it is also a one-stop-shop for Instagram analytics. If you’re looking for an app that’ll make your life easier, look no further. Flick to the rescue!

There are many free hashtag generators out there – I can certainly think of a few off the top of my head. But the old adage “you get what you pay for” really rings true here. Flick allows you to generate 30 relevant hashtags (the Instagram limit) and copy them with the click of a button.

Gone are the times where you unwillingly look at your phone trying to think of 30 new hashtags. This is the ultimate tool for obliterating the painstaking process of finding hashtags, and also offers some pretty cool resources as well as a sleek analytics interface inside, so you know how your hashtags are performing.

Best For:

Brand manager, viral page owner, social media manager, creator or influencer. Whatever you’re doing with your life, social media hashtags is the last thing you want to be spending your time doing. Focus on what matters. Seriously. Let Flick do the hashtag generating for you.

Main Features:

  • Find, manage and analyse hashtags – choose hashtags based on DAPC, Average Likes and Competition level
  • Analytics breakdown for Instagram – understand how your hashtags are making an impact with a clean analytics User Interface
  • Save hashtags collections – easily store, manage and copy to your clipboard collections of hashtags for each Instagram account you connect
  • Resources library – sift through educational content stored only available to users with paid Flick accounts
  • Featured content – with the premium plan you can view a hashtag’s top performing posts

Cons:

  • Slightly cumbersome process setting everything up in the beginning but worth it
  • Can only connect a single Instagram account on the 3 cheapest pricing plans

Pricing:

This app offers 4 pricing plans all of which are billed monthly. It also offers an enticing free trial so you get to try before you buy.

Flick App Pricing

  • The Lite plan starts at just £4.99 per month and offers 1 Instagram account, 0 saved hashtags and the most basic search functionality and metrics
  • The Starter plan is £9.99 per month and offers 1 Instagram account, 120 saved hashtags and hashtag collections for desktop and mobile
  • The Growth plan is £14.99 per month and offers 1 Instagram account, 350 saved hashtags, advanced search, metrics and featured content
  • The Professional plan is £49.99 per month and offers all the features above as well as 6 instagram accounts and up to 500 saved hashtags

3. AdSpy.

Take the guesswork out of creating the perfect Facebook or Instagram ad. Use AdSpy to learn from your competitors ads, evaluate their performance based on the important metrics that AdSpy provides, and see what advertisers are doing when it comes to designing ad creative and writing sales-worthy text copy for social media.

AdSpy allows you to browse through a large database of social media ad archives and to see all of the high-performing social media ads in your niche. With their comprehensive search filter, you can search using a host of filters to get the nitty gritty details on current and past ads in just about any niche, and in any country! Take a look at the search queries you can choose from below.

adspy search

This fantastic tool can be used for competitor analysis, for coming up with ideas, and for making sure you’re not wasting time writing an ad that will underperform. Don’t reinvent the wheel. Instead, see what works and change it to suit your business. Why spend hours upon hours thinking of the perfect ad copy and the perfect video, image or design when you can easily become a social media advertising mogul at the click of a button?

Best For:

AdSpy is a must-have for absolutely anyone running Facebook or Instagram ads. When it comes to social media competitor analysis tools, there are few and far between. And those that are available are no match compared with AdSpy. It’s up to you as an entrepreneur to take advantage of the data that’s available, and take your advertising game to the next level. AdSpy helps you do just that.

Main Features:

  • Competitor analysis – see every single ad from a specific advertiser and how well the ad performed
  • Historical data – find current ad campaigns as well as those dating all the way back to 2008!
  • Comprehensive search functionality – filter using gender, age, daily likes, country, media type and much more
  • Ad analytics – gain insights into valuable ad metrics such as engagement and targeted demographics
  • Shareable account – you can share login details with a friend or colleague and split the cost!

Cons:

  • Only social media ads from Facebook and Instagram

Pricing:

  • The only plan that AdSpy offers is $149 per month and you have access to every feature and 100,000 ad views
  • Get a $50 discount for the first month and a free trial!

4. PromoRepublic.

An all-in-one social media management tool. PromoRepublic have developed a neat piece of software that makes managing social media accounts easy. If you’re at the stage where you’re looking to scale your social media marketing agency but you need more time on your hands to do so, then PromoRepublic has got you covered. Here’s what Marilyn Heywood Page, VP of Marketing at Inciting Marketing had to say about the product:

“The back-and-forth process, when talking about a dozen different clients drove us insane. Marketing management seemed like a relentless end-to-end routine — clunky, complicated, and circular. For a single client, PromoRepublic has saved us at least two hours a week, which were previously spent on alternating processes.”

And I could not agree more. Simplifying the communication within your own agency is a surefire way to become a more efficient and cost-effective agency, and to grow. PromoRepublic will save you so much time so you can focus on priorities.

Best For:

PromoRepublic is a great bit of kit if you’re running a business or working as a freelancer. It is suitable for all small businesses and of course, social media marketing agencies especially. PromoRepublic also states on its website that multi-location brands and franchisors will benefit from its social media management tool.

Main Features:

  • Content management – organise content so you and your team don’t spend hours signposting
  • Sleek analytics – measure and monitor performance using the reporting provider
  • Social media scheduling – broadcast posts on a social media calendar
  • White label – enhance your brand by making it your own white label social media management software
  • Work coordination – collaborate with your team and clients
  • Quality control – comment on and approve your colleague’s post before it broadcasted
  • Ads management – I am particularly excited for the release of this feature, it is coming soon!

Cons:

  • You often get disconnected and have to reconnect accounts to post

Pricing:

promorepublic pricing
  • The Standard plan is $49 per month with 20% discount if billed annually as $468
  • The Professional plan is $79 per month with 20% discount if billing annually as $950.40
  • The Enterprise plan is custom pricing, and you have to schedule a demo to be quoted

PromoRepublic are offering a 14-day free trial too!

5. Leadpages.

I’ve classed Leadpages as one of the best social media marketing tools because it has helped me build massive email lists for our clients. Quickly host and manage landing pages for a variety of use cases. Collect valuable data by combining Leadpages with the Facebook Pixel. Generate more business by having a professional landing page for your marketing campaign.

Whether you’re at pre-marketing stage or running a social media giveaway, Leadpages is a tool you should have in your arsenal. Directing traffic to a Leadpages landing page is one of the best ways to convert users into customers, proven by a huge track record of over 40,000 businesses using Leadpages for their marketing.

Leadpages has established itself as one of the leading landing page software tools out there and it makes it easy to set up beautiful landing pages, customise them, and have them published online in a matter of minutes.

Best For:

I can safely say this tool is great for anyone looking to add a competitive edge to their marketing efforts. Whether you’re an entrepreneur, head of marketing, or an artist looking to promote your brand, you will benefit from using Leadpages.

Main Features:

  • Built-in conversion guidance – be guided through best practices for building landing pages based on years of research
  • Unlimited traffic and lead collection – there are no limits in terms of how much traffic and conversions you can receive
  • Unlimited page publishing – create and publish as many landing pages as you want
  • Free and fast web hosting – host your landing page at no extra cost on a blazingly quick servers
  • Free custom domain name – choose the annual subscription to get a FREE domain name
  • Third-party tracking and analytics integration – set up the Facebook pixel or other tracking and analytics tags on your landing page
  • So much more! – this is only the tip of the iceberg when it comes to the extensive features that Leadpages provides

Cons:

  • Limited customisation of landing page design and formatting with drag-and-drop page builder
  • Limited amount of form input options

Pricing:

Leadpages offers multiple tiers of annual and yearly plans as shown above. As with most software, the most cost-effective route is to pay annually – this equates to a total of 39% discount compared with the monthly payment plan.

  • The Standard plan is $37 per month, with the annual option coming to $300 per year
  • The Pro plan is $48 per month, with the annual option coming to $576 per year
  • The Advanced plan is $321 per month, with the annual option coming to $576 per year

Right now Leadpages are offering a 14-day free trial which also comes with a free domain name if you purchase the annual subscription.

6. Mojo.

Mojo is a video-editing app. It’s currently available for both Android and iOS devices, and you should thank your lucky stars it is! Create flashy and impressive looking video content for social media and prepare to be complimented by your client for the work you produce – I am speaking from experience here.

Mojo is by far one of the most comprehensive video editing mobile apps. It has great customer support and they’re very responsive to your requests. I say this because I requested a feature and it was in the update. You can be sure that this app has got you covered when it comes to creating cool social media content, and in particular, Instagram story content.

Best For:

This tool is perfect for content creators and social media account managers who are in charge of accounts from 1k to 1m followers – seriously. If you’re posting on social media, regularly uploading stories to Instagram, Facebook or even posting on TikTok – then this app is a no-brainer. This app is particularly effective for getting users to use the Swipe Up feature on stories.

Main Features:

  • Over 100 pre-made templates – choose from a wide range of layouts and templates
  • Highly customisable – choose from a selection of animated graphics and animated text overlays
  • Edit videos easily and apply music overlay – apply your own music overlay or choose from an in-app selection
  • Excellent chat support – request features, ask for help and expect a quick response
  • Choose time duration up to 60 seconds – make your video length up to 60 seconds or simply add another page to extend
  • All videos are autosaved – if you spend ages perfecting a template, you can easily reuse it

Cons:

  • Only able to trim video content as opposed to cut or split
  • Poor range of in-app music offered, its better to use your own
  • Doesn’t have custom transitions

Pricing:

It offers two pricing plans – monthly or yearly. The most cost-effective plan is to purchase the app for the year.

Mojo App Pricing
  • The yearly plan for Mojo Pro is £19.99 per annum, billed yearly
  • The monthly plan for Mojo Pro is £7.99 per month, billed monthly

This app also offers a free trial!

7. Videoshop.

Videoshop is a mobile only app and was built by developers with some branding ingenuity. Just like Photoshop, as its name suggests, the app is comprehensive and feature-rich. It does a fantastic job at bringing the main features of desktop video editing software right into a powerful mobile application. Who’d have thought that was possible? It’s just what we’ve always wanted.

This app is more appropriate for you if you are always creating videos with the end goal of posting them on social media. I don’t use it so much for creating story content. I often need to cut and chop videos and add some music to them, that’s it. Using this app is so much faster than loading up Final Cut Pro X or Premiere Pro.

If you have ever tried to download a video editing app only to find out that it is utterly useless, and that you wasted half an hour of your valuable time, then we have shared this very common frustration. Invest your time and money into a quality product and it’ll pay for itself over within a few weeks, and that’s especially true with Videoshop.

Best For:

This app will impress even the most seasoned of video editors, content creators, and social media account managers. You simply don’t know what you’re missing until you give it a shot.

Main Features:

  • Ability to trim, cut and split videos – something every video editing app should have, but doesn’t
  • Beautiful preview feature – tap your finger and slide through the entire video, and simply click plus or minus to skip by milliseconds!
  • A range of transitions – split your video up and choose from professional looking transitions including cross-dissolve
  • Change the playback speed – slow down or speed up your entire video or parts of it, or even reverse them
  • Add voice overlays – if you are regularly adding voice overlays to your videos, then this will help a lot
  • Insert and adjust sound – I genuinely haven’t used anything similar that is as intuitive, easily place a music layer and edit its volume
  • Add animated titles – add professional titles, albeit they’re not as visually compelling as the titles in Mojo app
  • Add voice overlays – if you are regularly adding voice overlays to your videos, then this will help a lot
  • A host of other features – Freeze Frame, Ken Burns, Tilt Shift, Lip Sync and Distort are just some of the latest features added to the app
  • All videos are autosaved – just like Mojo, you can easily go back and edit previously made videos
  • Easily insert music – you can use Airdrop to send an mp3 file to your phone and select Videoshop then the video you want to add it to
  • Resize content – increase or decrease the size of your video, move it around and place it where you want

Cons:

  • Very basic titles, no graphics and also not able to add custom graphics or text

Pricing:

It offers two pricing plans – monthly or yearly. The most cost-effective plan is to purchase the app for the year.

Videoshop Pricing
  • The free version is enough to get started although you will inevitably run into some limitations
  • The yearly plan for Videoshop is £21.49 per annum
  • The monthly plan for Videoshop is £3.49 per month